What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to website owners.
This Cookie Policy explains what cookies we use on the Underfloor Heating Directory (underfloorheating.directory), operated by Infinicore Solutions Limited, and how you can control them.
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be disabled. They are usually set in response to actions you take, such as setting privacy preferences or filling in forms.
Legal basis: Legitimate interest
Analytics & Tracking Cookies
These cookies help us understand how visitors interact with our website, measure site performance, and review aggregated user behaviour such as page journeys and session patterns. This helps us improve our service, content, and conversion flows over time.
Providers: Google Analytics (GA4), Ahrefs Web Analytics, Microsoft Clarity
Legal basis: Consent
Functionality Cookies
These technologies remember operational preferences needed to run the site smoothly, such as storing your consent preference and supporting basic interface behaviour.
Legal basis: Legitimate interests
Specific Cookies We Set
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
| _ga | Analytics | Distinguishes unique users (Google Analytics) | 2 years |
| _gid | Analytics | Distinguishes users (Google Analytics) | 24 hours |
| _ga_* | Tracking | Stores GA4 session state and attribution (Google Analytics) | Up to 2 years |
| cookie_consent | Necessary | Stores your cookie consent preferences | 1 year |
| _clck | Analytics | Persists a pseudonymous Microsoft Clarity user ID and related preferences | 1 year |
| _clsk | Analytics | Connects multiple page views into a single Microsoft Clarity session recording | 24 hours |
Depending on browser and Microsoft infrastructure behaviour, Clarity may also involve third-party cookies such as CLID, ANONCHK, MR, MUID, and SM.
Third-Party Cookies
Some pages on our Site may include or connect to third-party services. These third parties may set their own cookies or collect information through their scripts. We do not control these cookies, and you should refer to the relevant third party policies for more information.
Our analytics stack currently includes Google Analytics, Ahrefs Web Analytics, and Microsoft Clarity. Our business listings also link to Google Maps profiles, and Google may set cookies when you follow those links from our Site.
Please review Google's Privacy Policy, Ahrefs' Privacy Policy, and Microsoft's Privacy Statement for details.
Consent Choices
When you first visit our Site, we ask you whether you want to allow non-essential analytics and tracking technologies. If you reject them, we do not intentionally load those tools for your visit. If you accept them, they may place cookies and collect usage information in line with this policy.
We store your consent choice for up to 12 months so we can remember your preference on future visits unless you clear your browser storage or cookies.
How to Control Cookies
You can control and/or delete cookies as you wish. You can delete all cookies already on your device and you can set most browsers to prevent them from being placed. However, if you do this, you may have to manually adjust some preferences every time you visit a site.
Browser cookie settings for common browsers:
You can also opt out of Google Analytics tracking at any time using the Google Analytics Opt-out Browser Add-on.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology or regulation. Any updates will be posted on this page with a revised date.
Contact Us
If you have any questions about our use of cookies, please contact:
Infinicore Solutions Limited
Email: [email protected]